Alejandro Sanz has premiered the official video for “Rimowa,” one of the most intimate tracks from his latest album, ¿Y Ahora Qué +?, a songwriting and performance collaboration with Venezuelan artist Elena Rose.
The release arrives at a pivotal moment in Sanz’s current cycle one that blends legacy authority with renewed vulnerability. “Rimowa” was already considered a standout within the project for its confessional tone. Now, its audiovisual treatment deepens that emotional architecture.
Directed by Gus Carballo and produced by Music Content Factory, the video was filmed during a winter day in Madrid, embracing a near-bare setting where emotional truth overtakes visual excess. The creative choice is deliberate. In an era where Latin pop visuals often rely on spectacle or cinematic overproduction, “Rimowa” opts for stillness. Shared glances, silence, and restrained gestures become narrative tools.
At the center of the video sits a symbolic suitcase designed for round-trip travel, empty in physical form yet emotionally loaded. It becomes the axis of the story, representing departures, reunions, and the emotional residue artists carry across time. The metaphor aligns seamlessly with Sanz’s career arc: decades of global touring, creative evolution, and artistic reconnection.
The February Madrid weather, with its gray winter light, unintentionally heightened the melancholy tone. Rather than resist it, the production embraced it, reinforcing the confessional texture that defines the track. The result feels less like a performance video and more like an emotional memory unfolding in real time.
A Collaboration That Extends Beyond a Feature
Elena Rose’s presence is more than a guest credit. The Venezuelan songwriter, already respected for her pen behind major Latin hits, steps into equal emotional territory with Sanz. The chemistry between them is rooted in shared artistic sensitivity rather than generational contrast.
For Sanz, this collaboration signals something important: he is not leaning on nostalgia. Instead, he continues engaging with contemporary voices who operate within modern Latin pop’s songwriting ecosystem. It’s a subtle recalibration that keeps him current without compromising his identity.
That positioning is critical. Latin pop’s center of gravity has shifted in recent years toward urbano and música mexicana dominance, yet artists like Sanz maintain cultural capital through songwriting depth and touring scale. “Rimowa” reinforces his lane emotionally literate, melody-forward, and grounded in lived experience.
Touring as Cultural Consolidation
The video premiere coincides with the second leg of his ¿Y AHORA QUÉ? Tour. After sold-out February and March dates across Bogotá, Quito, Guayaquil, Lima, Santiago, Rosario, Buenos Aires, and Córdoba, Sanz now heads to major U.S. markets beginning April 9 in Chicago.
Stops include Washington, D.C., New Jersey, Brooklyn, Orlando, Miami, Dallas, Houston, Hidalgo, Highland, San Jose, Los Angeles, and Las Vegas before returning to Spain in June for a run of stadium and festival performances in Seville, Madrid, Barcelona, Valencia, and beyond.
Touring, in Sanz’s case, is not just promotional it is reinforcement. His catalog allows him to occupy arenas consistently, and this cycle arrives strengthened by recent accolades. He won Best Pop Collaboration at Premio Lo Nuestro for “Bésame” and, in 2025, secured his eighth Latin Grammy for Record of the Year for “Palmeras en el jardín,” extending his lead as the most awarded artist in that category. His career total now stands at 24 Latin Grammy Awards.
That matters in today’s landscape.
While newer Latin stars dominate streaming charts, Sanz operates in a different echelon, one defined by catalog longevity, cross-generational audiences, and sustained touring demand. The documentary Cuando Nadie Me Ve, which premiered in Spain to strong critical and audience reception, further solidifies this reflective chapter of his career.
“Rimowa” represents consolidation, not reinvention. Alejandro Sanz is not attempting to chase sonic trends. Instead, he is doubling down on emotional authorship, the quality that built his global career in the first place. In an algorithm-driven music era, vulnerability has become a competitive advantage.
At the same time, his willingness to collaborate with Elena Rose signals an understanding of Latin pop’s current songwriting ecosystem. Rather than isolate himself within legacy status, he’s integrating into modern creative conversations. That balance of heritage and evolution is what keeps him relevant without dilution.
As the U.S. leg unfolds and the documentary prepares for global expansion, this chapter feels less like a victory lap and more like a reaffirmation.
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