The collaboration activates LaMezcla’s multi-platform ecosystem to support the release across digital, radio, and app distribution.
LaMezcla Media Group has partnered with Park East Music to support and amplify the release of Frankie Negrón’s latest single, “Yo Volví.” The campaign was executed through LaMezcla’s Get Featured Package, designed to provide strategic visibility across editorial, radio, and app platforms.
As part of the partnership, “Yo Volví” received dedicated editorial placement on LaMezcla.com, positioning the single within the site’s music discovery ecosystem and strengthening its digital footprint. The feature provides contextual visibility for audiences actively searching for new Latin music releases, while reinforcing Frankie Negrón’s continued presence within contemporary salsa.
In addition to website coverage, the single has been added to curated playlists within the LaMezcla Music App, ensuring exposure to engaged listeners who rely on the platform for new music discovery and streaming. Playlist placement within the app aligns the record with LaMezcla’s growing user base and strengthens direct-to-listener engagement.
The campaign also includes distribution across LaMezcla’s DJ network, where “Yo Volví” has been incorporated into the rotation pool shared with DJs nationwide. While spins are not guaranteed, inclusion ensures the record is actively circulated among tastemakers across multiple markets, creating additional opportunities for organic performance support.
To further expand awareness, LaMezcla deployed a coordinated social media rollout highlighting the single and tagging key stakeholders to maximize reach and industry visibility. This multi-channel activation reinforces the strategic value of the Get Featured Package by combining editorial authority, playlist placement, and DJ outreach into a unified amplification effort.
Frankie Negrón’s “Yo Volví” represents a continued evolution within modern salsa, blending traditional roots with a polished, contemporary sound. Through this collaboration, LaMezcla and Park East Music have aligned to ensure the release receives targeted exposure across digital media, streaming, and radio-facing platforms.
This partnership reflects LaMezcla’s ongoing commitment to serving as a bridge between artists, labels, and audiences through strategic media activation and scalable digital distribution.