Feid Launches New Label Grabaciones Los Poderosos With Universal Music Latin
Colombian superstar Feid is entering a new chapter of his career not just as an artist, but as a label executive. The global reggaeton star has officially launched Grabaciones Los Poderosos, his own record label, through a distribution partnership with Universal Music Latin Entertainment (UMLE).
The announcement marks a significant milestone for the Medellín-born artist, whose rise from songwriter to one of the most-streamed Latin acts in the world has been one of the defining stories of the modern urbano era. With the creation of Grabaciones Los Poderosos, Feid gains full ownership of his masters and establishes a platform designed to support both his future releases and the development of emerging talent.
For Feid, born Salomón Villada Hoyos, the label is more than a business move. It’s the realization of a long-term vision. The artist has said the project represents a dream he’s had since childhood, a step that allows him to control the creative and commercial direction of his music while building opportunities for the next generation of Latin artists.
A Strategic Moment in Feid’s Career
The timing of the launch is notable. Feid’s career has been in a sustained expansion phase over the past several years, driven by streaming dominance, chart success, and a distinct sonic identity within the reggaeton and Latin urban landscape.
His most recent era has reinforced that momentum. Feid earned a Grammy nomination for Best Música Urbana Album for FERXXO VOL. X: Sagrado, a project he fully produced himself, underscoring his increasing independence as both a musician and creative architect.
At the same time, the artist has become one of the most recognizable figures in global Latin music, with collaborations spanning artists like Bad Bunny, J Balvin, and Ty Dolla $ign, and consistent placements across global streaming charts.
That momentum has turned Feid into something larger than a performer. He now operates as a cultural brand, extending into fashion campaigns and global partnerships while maintaining one of the most loyal fan communities in the genre.
Launching a label at this stage reflects a strategic shift: turning personal success into long-term infrastructure.
What Grabaciones Los Poderosos Represents
Grabaciones Los Poderosos will operate between Miami and Medellín, positioning the label at the intersection of Latin music’s two most influential creative hubs.
The structure of the deal, independent label ownership with distribution through Universal Music Latin, reflects a growing industry model where top-tier artists maintain control while leveraging the reach of major label networks.
For Feid, this means:
- Full ownership of his masters
- Creative control over releases
- The ability to sign and develop new artists
- Long-term catalog and brand equity
The label’s name itself, “Grabaciones Los Poderosos,” loosely translated as “Powerful Recordings,” — signals ambition beyond a vanity imprint. The goal is to build a creative ecosystem where emerging voices can access global distribution while maintaining artistic identity.
A Larger Trend in Latin Music
Feid’s move mirrors a broader shift happening across the Latin music industry. As streaming revenues grow and global demand for Latin genres continues expanding, more artists are seeking ownership and executive roles within the business side of music.
In recent years, artists like Bad Bunny, Karol G, and J Balvin have increasingly positioned themselves not just as performers but as cultural operators shaping fashion, brand partnerships, and creative ecosystems around their music.
Feid’s label launch places him firmly within that new class of artist-entrepreneurs.
The difference is timing. Rather than waiting until later in his career, Feid is building this infrastructure while still at a commercial peak. That gives Grabaciones Los Poderosos immediate credibility and leverage in attracting new artists.
The Medellín Legacy Continues
Feid’s decision to base part of the label’s operation in Medellín is also symbolically important.
The city has become one of the most influential creative centers in global Latin music, producing artists like J Balvin, Karol G, Maluma, and Ryan Castro. Feid’s label now adds another layer to that ecosystem: artist-led development.
If Grabaciones Los Poderosos begins signing talent from Medellín and across Latin America, it could help define the next generation of urbano artists emerging from the region.
What Comes Next
While Feid has not yet announced the first artists signed to Grabaciones Los Poderosos, the infrastructure is now in place for the label to begin releasing music in the near future.
For Feid himself, the move represents something larger than a new business venture.
It’s a statement about legacy and about the evolving power dynamics in Latin music.
As the urbano genre continues expanding globally, the artists who control their catalogs and creative pipelines will ultimately shape the future of the industry.
Feid appears determined to be one of them.
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