One of música mexicana’s fastest-rising stars is making another major career move. Rising singer-songwriter Xavi has signed an exclusive worldwide publishing agreement with Universal Music Publishing Group (UMPG), marking a significant step in the next phase of his career as both an artist and songwriter.
The agreement arrives during one of the strongest stretches of Xavi’s young career. His sophomore album Dosis recently debuted at No. 6 on Spotify’s Top Albums Debut Global chart and No. 9 on Spotify’s Top Albums Debut USA chart, reinforcing the commercial momentum that began with his breakout hit “La Diabla.” The record has surpassed one billion global streams and became the longest-running No. 1 Latin solo song on Spotify’s Global chart, establishing Xavi as one of the defining artists driving música mexicana’s international growth.
Speaking about the partnership, Xavi described the signing as another milestone in his songwriting journey.
“Joining UMPG marks an exciting new chapter for me as a songwriter, and I’m ready to keep taking música mexicana to a global level.”
The publishing company echoed that confidence in the artist’s future. Alexandra Lioutikoff, President of Latin America & U.S. Latin at Universal Music Publishing Group, praised Xavi’s ability to respect the genre’s foundations while helping shape its future. Ana Rosa Santiago, Senior Vice President of A&R Latin Music, highlighted his instinctive songwriting and the authentic connection he has built with audiences around the world.
The deal represents more than another contract announcement. Publishing agreements have become increasingly important as Latin artists expand beyond recording careers into songwriting, synchronization opportunities, international collaborations, and long-term catalog value. For an artist like Xavi—whose success has been driven as much by songwriting as performance—the partnership positions him to maximize opportunities across multiple areas of the music business while continuing to develop his creative catalog.
That timing is particularly notable given where música mexicana stands today. Over the past several years, the genre has evolved from a regional success story into one of Latin music’s strongest global exports. Artists are no longer competing solely within Latin charts; they’re becoming mainstream streaming powerhouses, headline festival performers, and increasingly valuable publishing assets. Xavi’s signing reflects how major publishers are investing early in songwriters capable of shaping the genre’s next decade rather than simply capitalizing on current hits.
His résumé already reflects that trajectory. Last year, Xavi became the youngest recipient ever of the ASCAP Latin Music Award for Songwriter of the Year at just 21 years old. He also earned the iHeartRadio Music Award for Best New Artist – Regional Mexican alongside multiple Premio Lo Nuestro victories, while building an increasingly diverse collaborative catalog with artists including Grupo Frontera, Carín León, Belinda, Fuerza Regida, Gabito Ballesteros, and Manuel Turizo.
Away from the studio, Xavi continues to broaden his cultural footprint. He is currently touring Mexico on his X Tour after completing a sold-out U.S. run earlier this year. He also performed during MexTour Live at the Rose Bowl ahead of the 2026 FIFA World Cup festivities and appears on Telemundo’s official FIFA World Cup 2026 anthem “Somos Más” alongside Carlos Vives, Wisin, and Emilia.
As streaming continues to reward artists who write, own, and expand their catalogs, publishing partnerships are becoming one of the clearest indicators of long-term confidence from the industry. Xavi’s latest deal suggests that major music companies see him not only as one of today’s biggest música mexicana stars but also as one of the genre’s most valuable creative voices for years to come.
With a growing international audience, an expanding songwriting résumé, and one of the industry’s most influential publishing companies now behind him, the next chapter of Xavi’s career appears focused on building lasting influence beyond chart success.
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