Global superstar Myke Towers continues to dominate the international music scene, earning two nominations in the Global Latin Category at the LOS40 Music Awards Santander 2025.
This year’s prestigious ceremony will take place on November 7 in Valencia, Spain, at the newly opened Roig Arena, marking a historic edition centered on solidarity and social impact. Under the powerful theme “Music Takes Us Where We’re Needed Most,” the 2025 gala aims to uplift and support the Valencia community, a region still rebuilding after the devastating DANA storm that struck last year.
A Defining Force in Latin Music
With this latest recognition, Myke Towers further cements his place among the elite of Latin music. Recently included in Billboard’s list of the Top 100 Latin Artists of the 21st Century, Towers ranked #68, honoring his influence, consistency, and evolution as one of the defining artists of his generation.
From his early trap mixtapes to global hits that dominate streaming charts, Towers has built a career rooted in authentic storytelling, cultural pride, and lyrical depth. His track record speaks volumes: 17 No. 1 singles on Billboard Latin Airplay and a global #1 hit on Spotify in 2023 with the viral anthem “Lala.”
The Artistry of Myke Towers
Known for his versatility and creativity, Myke Towers has seamlessly bridged Latin trap, melodic reggaetón, and genre fusion, setting himself apart as a visionary artist shaping the future of urban Latin music.
From “La Curiosidad” and “Pareja del Año” to “Girl” and “Diosa,” Towers continues to balance commercial success with introspection, a rare quality in today’s industry. His critically acclaimed albums, Lyke Mike and Island Boyz, showcase his evolution as both a lyricist and producer, proving that he’s as focused on message as he is on melody.
His collaborations with global icons, including Bad Bunny, Daddy Yankee, Ozuna, benny blanco, and Camila Cabello, have expanded his sound across borders, earning him multi-Platinum certifications and millions of monthly listeners worldwide.
A Year of Purpose and Global Reach
2025 has been a defining year for Towers, both artistically and personally. His Island Boyz Tour sold out arenas across Europe and Latin America, reinforcing his power as a live performer.
Beyond music, Towers continues to make an impact through his Young Kingz Foundation, which focuses on sports, education, and music programs in underserved communities. His dedication earned him the “Agent of Change” award at Premios Juventud 2025, recognizing his ongoing efforts to empower the next generation.
Upcoming Shows: Myke Towers Live in Latin America
Fans can still catch Myke Towers on stage this fall as he brings his explosive energy and powerful message to some of the biggest festivals and venues across Latin America:
- Feria de Ciudad Juárez – Ciudad Juárez, Mexico – October 25
- Estadio Nacional del Perú – Lima, Peru – October 31
- Coca-Cola Flow Fest – Mexico City, Mexico – November 22
From Quintana to the World
From the streets of Quintana, Puerto Rico, to the world’s biggest stages, Myke Towers has become a symbol of artistic excellence, perseverance, and purpose. His journey, now celebrated by LOS40 and Billboard alike, is proof that Latin music’s new era belongs to artists who lead with authenticity, creativity, and conviction.
As he continues to reach new heights, one thing is clear: Myke Towers isn’t just part of the movement, he is shaping its future.