Rauw Alejandro releases a breathtaking and culture-driven music video for “Besito en la Frente,” a visual tribute to his Puerto Rican heritage. Directed by Rauw himself alongside creative director Martin Seipel, the video showcases the natural beauty and cultural richness of Puerto Rico filmed across Dorado, Manatí, and San Sebastián bringing to life the island’s landscapes, folklore, and traditions.
A Visual Love Letter to Puerto Rico
In “Besito en la Frente,” Rauw celebrates bomba, one of Puerto Rico’s most iconic musical and dance traditions, blending it seamlessly with the song’s romantic tone. The video captures the island’s flora, fauna, and traditional characters like the vejigantes, who symbolize celebration, strength, and cultural pride.
The result is a stunning audiovisual journey both modern and ancestral reaffirming Rauw’s connection to his roots and the artistry that defines the Isla del Encanto.
“This project is a piece of my heart and my home,” shared Rauw. “It’s about showing the world the beauty and depth of Puerto Rican culture through my lens.”
Shot Entirely on the iPhone 17 Pro
Ahead of the video’s release, Rauw made a surprise appearance at Apple’s flagship store in Antara, where he and Martin Seipel discussed the creative process behind the video, which was shot entirely on the new iPhone 17 Pro.
On Wednesday, November 12, Rauw will debut an extended docu-film, offering fans an exclusive behind-the-scenes look at the making of “Besito en la Frente” and its cultural significance.
From Cosa Nuestra: Capítulo 0 to Global Recognition
The song is part of Rauw Alejandro’s acclaimed sixth studio album Cosa Nuestra: Capítulo 0, released September 26 via Sony Music Latin. A modern homage to Afro-Caribbean rhythms, the album serves as the origin story of Rauw’s widely praised fifth studio project, Cosa Nuestra which recently earned a GRAMMY® nomination for Best Latin Pop Album.
At the upcoming Latin GRAMMY Awards, Rauw is also nominated for Album of the Year and Best Reggaeton Performance for “Baja Pa’ Acá” featuring Alexis y Fido, where he is set to deliver one of the night’s most anticipated performances.
Cosa Nuestra World Tour: Final Latin American Leg
Currently, Rauw is bringing his high-energy performances to fans across Latin America as part of the final stretch of his Cosa Nuestra World Tour, following sold-out shows in the United States, Puerto Rico, and Europe.
COSA NUESTRA WORLD TOUR – LATIN AMERICAN DATES
- Sat, Nov 15 | Guadalajara, MX | Arena VFG
- Sun, Nov 16 | Guadalajara, MX | Arena VFG
- Tue, Nov 18 | Monterrey, MX | Arena Monterrey
- Wed, Nov 19 | Monterrey, MX | Arena Monterrey
- Mon, Nov 24 | San Juan, PR | Coliseo de Puerto Rico
- Tue, Nov 25 | San Juan, PR | Coliseo de Puerto Rico
- Wed, Nov 26 | San Juan, PR | Coliseo de Puerto Rico
- Fri, Nov 28 | San Juan, PR | Coliseo de Puerto Rico
- Sat, Nov 29 | San Juan, PR | Coliseo de Puerto Rico
Tickets are available now at LiveNation.com.
With “Besito en la Frente,” Rauw Alejandro continues to bridge culture, innovation, and artistry celebrating his Puerto Rican identity while pushing the boundaries of global Latin music.