DIA Sets a New Standard with Debut Album ¿QUE DiCEN EiAS? A Sonic and Visual Universe Redefining Latin Urban Music

Written on 11/17/2025
LaMezcla Staff

After igniting digital platforms with the explosive success of “AGUANTA” featuring Polimá Westcoast, Latin GRAMMY®–nominated singer, songwriter, producer, and multi-instrumentalist DIA officially steps into the spotlight with his long-awaited debut album, ¿QUE DiCEN EiAS?. More than a traditional album, this project is an immersive world one you don’t just listen to, but enterexplore, and experience.

Blending reggaetóntrapR&B, and experimental textures, DIA constructs a soundscape that feels fresh yet rooted, bold yet refined. Influenced visually by anime, cinema, and digital art, the album is a multi-layered journey where the music and visuals work together to reveal a new artistic identity, one that already feels unmistakably DIA.

A Cinematic Introduction: “BAM BAM”

At the center of the album is “BAM BAM,” produced by J Castle, a record that channels classic reggaetón energy but elevates it with modern elegance and cinematic flair. In the music video, DIA and Castle navigate a world of poker tables, cigars, and high-stakes power moves. The track hits with authority, showcasing DIA’s masterful blend of charisma, lyrical sharpness, and confident flow.

A Tracklist Built on Emotion, Tension & Atmosphere

Each song on ¿QUE DiCEN EiAS? reveals a new dimension of DIA’s creative mind:

• “PA Mi ALCOBA”

A sensual, tension-charged reggaetón track built for late-night energy.

• “CURiO”

Minimalist, mysterious, and hypnotic DIA at his most experimental.

• “LAS MANOS ARRiBA”

Chaotic, energetic, and street-ready, designed for raw movement and adrenaline.

• “OH MA GAD”

A playful, addictive hook that blends the supernatural with the dancefloor.

• “NO SE DESMAYEN”

Originally conceived as a skit, now a full conceptual track rooted in resilience and focus.

• “LA ViDA NO ES UN JUEGO”

A powerful closing message reflecting on the pace of urban life, personal choices, and the unspoken rules of success.

A Visual Universe Just as Ambitious as the Music

DIA is known for his precision and artistic intention, and this album is proof.
The project includes:

  • Animated visualizers
  • Story-rich illustrations
  • Symbol-driven graphics
  • Cinematic text overlays
  • Glitch-inspired aesthetics

Together, these elements construct a visual identity that evolves alongside the album, transforming every track into a piece of a larger narrative.

A Fusion of Generations: Key Collaborations

Featuring Polimá Westcoast, J Castle, and the iconic Nesty La Mente Maestra, the album bridges eras of Latin urban music. It honors reggaetón’s roots while boldly stepping into new creative territory, positioning DIA as a future architect of the genre.

A Career Built Behind the Scenes Now in Full Focus

Before stepping into the spotlight, DIA contributed to the work of top-tier artists like:

  • Yandel
  • Álvaro Díaz
  • Rauw Alejandro
  • J Balvin

His previous singles, “Merry Remix,” “Pidiendo Saoco,” and “Sustancias Controladas,” each surpassed one million streams, signaling the rise of an artist meticulously crafting his lane long before the debut album’s arrival.

¿QUE DiCEN EiAS? — Tracklist

  1. DiSNEY PLUS
  2. PA Mi ALCOBA
  3. CURiO
  4. LAS MANOS ARRiBA
  5. OH MA GAD
  6. BAM BAM
  7. NO SE DESMAYEN
  8. AGUANTA ft. Polimá Westcoast
  9. LA ViDA NO ES UN JUEGO

A New Era for DIA

¿QUE DiCEN EiAS? doesn’t offer answers, it sparks questions. It pushes boundaries. It proposes a bold new way to inhabit Latin music, fearless in experimentation, grounded in heritage, and rich with vision.

This album doesn’t mark the start of a career.
It marks the beginning of a legacy.

¿QUE DiCEN EiAS? is now available on all digital platforms.