With a renewed artistic vision and under the leadership of founder Ruben Leyva, Los Del Limit come back to the music scene with the release of “Discúlpame,” a song filled with honesty, heartbreak, and determination. This track marks the group’s first release under their own label, Limitless Imaginations, in partnership for distribution with Sony Music Latin.
“Discúlpame”portrays an irreparable breakup — a firm, unapologetic farewell. With lines like “I don’t have time anymore for the fake love you gave me,” the song embraces the pain of a breakup with a maturity that only comes from facing the truth. The production highlights Ruben Leyva’s artistic growth as he takes full creative control, crafting a narrative that is both personal and independent.
The song is accompanied by a simple and minimalist video, true to Ruben’s personal style, visually expressing the loneliness left behind after betrayal or heartbreak. It’s a raw and honest reflection of the emotional void that follows the end of a relationship.
Originally from Texas, Ruben Leyva with Los Del Limit has won over millions of listeners with a bold approach that has reshaped the contemporary Mexican music genre. Songs like “Amor Fugaz,” which till today still charts and has surpassed 240 million views on YouTube, “Mi Despedida,” which launched them into the Top 10 on Apple Music, and “Siendo Sincero,” their first entry on Billboard’s Hot Latin Songs chart, are just a few examples of their impact and reach.
His sound — which he describes as indie regional — is a rich blend of sierreño, indie, and alternative pop. This unique fusion has positioned them as one of the key voices of a new generation of artists redefining the landscape of Latin music. A few years ago, Billboard named him one of the Latin Artists to Watch, and since then, they’ve earned various recognitions, including nominations and awards from Premio Lo Nuestro, Premios de la Radio, and Billboard Latin Music Awards.