Puerto Rican urban artist JOTAERRE is back. After his hit single “Un Viaje” with Karol G, Alejo, and Moffa, and his debut album “TODO ESTÁ BIEN,” the artist released his new single “LULU.” A track that stands out for its direct sound, lyrics, and production that reinforces his artistic evolution.
“LULU” represents a new chapter in Jotaerre’s musical development, as he returns to his roots with a fusion of Latin trap and the essence of R&B. The song tells a story of desire and uncompromising connections, reflecting the modern dynamics of relationships through an explicit, unfiltered, and unpretentious perspective.
“Today I return with a clear mind, a strong heart, and an unstoppable fire. Thank you for your patience, for being there, and for believing. Now, my time has come to break it all. New energy, new vision, new music… and the best of me is about to begin,” Jotaerre expressed regarding this new stage.
With this release, the artist seeks to establish himself within the new urban music scene,
demonstrating his versatility as a composer and performer. The song’s production reflects current trends in the genre, with sonic elements characteristic of trap and reggaeton, connecting with an audience that values authenticity and boldness in music.
The single is accompanied by a music video directed by Jan Rolón. This visual piece, an intimate and sophisticated atmosphere prevails, unfolding in a nocturnal setting that showcases the subtle interaction between Jotaerre and a mysterious protagonist. The artistic direction captures moments of tension and seduction that perfectly complement the song’s narrative, strengthening the creative universe surrounding this new phase of Jotaerre. With “LULU,” Jotaerre continues to develop his own sound within the urban scene, presenting a proposal that blends provocation, style, and artistic vision. The single not only reaffirms his musical identity, but also strengthens his connection with an audience that is seeking new voices with personality in the Latin urban scene.