As Farruko says, “God’s timing is perfect.” And he’s proving it. With more than 15 years of a solid career, global hits, and multiple awards, Farruko (Carlos Efrén Reyes Rosado) is currently in the most powerful and authentic stage of his journey. Today, he declares himself a free agent — contract-free, fully in control of his artistic path, and a visionary entrepreneur.
Through his label, Carbon Armor, Farruko leads a spiritual and musical movement empowering a new generation: Makaco El Cerebro from the Dominican Republic, Louis BPM from Venezuela, and producers Ghetto (DR) and K4G (Panama) form the elite team reshaping the urban music industry. Farruko is currently developing a collaborative EP with Louis BPM, promising a blend of fresh talent, spiritual vision, and a globally impactful sound.
But his drive doesn’t stop at music. The Puerto Rican artist is also bringing to life another dream — launching a series of car customization workshops on 167th Street in Bayamón, Puerto Rico, where motor and style enthusiasts can personalize their vehicles with Farruko’s signature innovation and quality.
“Today I am free. Free from commitments, free to create, to choose, to grow. I now understand my purpose: to deliver a message through everything I do, whether it’s a song or a motorcycle. I’m living a stage where God is in control, and I simply allow myself to be used by Him,” said Farruko.
On May 10, Farruko unveiled from western Puerto Rico the second generation of one of his most personal projects: Carbon Armor Scooter, a limited-edition motorcycle line blending design, adrenaline, and entrepreneurial spirit. The launch event, held at Generators and More PR, was a resounding success, attracting fans, media, and industry leaders.
“Thank you, Puerto Rico, for the support you’re giving me with the scooters. Most of all, I’m grateful to GOD for all the good happening in my life. The glory is yours, Lord!” Farruko exclaimed, moved by the love of his followers.
Inspired by a childhood surrounded by engines and workshops, Carbon Armor Scooter is an extension of his life story and transformation: “I grew up in a car repair shop, my grandfather owned a gas station, I was raised among oil and tools. This scooter line is a tribute to those memories and to that kid who used to dream amidst the sound of engines,” he shared.
After taking a reflective pause in his career, Farruko reemerged with clarity and purpose. Today, his vision goes far beyond stages: he builds businesses, supports emerging artists, invests in the automotive industry from his Bayamón roots, and leads by example through a transformed life.
“My pause was my greatest blessing. It allowed me to listen to myself, to redirect my path, and to realize I could be more than a singer — I could be a man of faith, of business, of impact,” he said.
With music as his banner, speed as his passion, and faith as his engine, Farruko stands as one of the most influential figures in contemporary Latin culture.