FONO Appoints Yoryux Arbaiza Rios as Executive Producer to Lead Strategic Texas Expansion
FONO has officially announced the appointment of Yoryux Arbaiza Rios as Executive Producer, marking a key milestone in the label’s continued expansion across the U.S. and Latin music markets. In his new role, Arbaiza Rios will establish and lead FONO Texas, positioning the state as a strategic hub for artist development, production, and cross-market collaboration.
The move signals FONO’s long-term commitment to infrastructure growth, executive leadership, and scalable artist careers within an increasingly global Latin music ecosystem.
Building a Texas Hub for Latin Music Growth
Texas has rapidly emerged as one of the most influential regions for Latin and urban music in the United States. With its cultural diversity, proximity to Latin America, and expanding creative economy, the state offers fertile ground for talent discovery and industry innovation.
By entrusting Yoryux Arbaiza Rios with the launch and leadership of FONO Texas, FONO strengthens its footprint in a market that continues to shape the future of Latin music on a global scale.
A Proven Executive With Global Impact
Born in El Salvador and based in the United States, Yoryux Arbaiza Rios brings a results-driven background in artist development, executive production, and high-level deal execution across urban and regional genres. Since entering the music industry in 2020, he has played a critical role in bridging emerging talent with established global infrastructure.
As founder of Equis Production, Arbaiza Rios built an independent label model centered on structured development, creative oversight, and long-term artist growth. Under his leadership, the label released more than 153 original songs, demonstrating sustained creative output and strategic catalog development.
Industry Deals and Chart Success
Yoryux’s executive experience includes negotiating strategic partnerships with ONErpm and CING, as well as facilitating artist placements with major companies such as EMPIRE and Warner Music Group.
In 2021, he entered an exclusive agreement with ONErpm, overseeing artists across Colombia and Italy. His leadership contributed to multiple #1 placements on Billboard and Spotify charts across Latin American markets, reinforcing his reputation as a strategic operator with measurable results.
High-Profile Collaborations and Artist Positioning
Throughout his career, Arbaiza Rios has strategically positioned his roster for collaborations with established Latin acts, including El Bai, Chimbala, Ángel Dior, Bulova, El Taiger, Omy De Oro, and Little Homie.
These collaborations were executed exclusively within projects involving his managed artists, reflecting a focused and intentional approach to career-building rather than one-off exposure.
Executive Vision at FONO Texas
In his new role at FONO, Yoryux Arbaiza Rios will oversee creative direction, artist development, and strategic partnerships, while spearheading the operational launch of FONO Texas. The expansion is designed to accelerate talent discovery, production pipelines, and cross-market collaboration between U.S. and Latin American artists.
Commenting on the appointment, Arbaiza Rios shared:
“I’m excited to share that I’m beginning a new chapter in my career as an Executive Producer through this partnership with UMG/FONO. This collaboration represents a major step forward in my artistic journey, providing the support, vision, and platform to continue growing creatively while expanding opportunities for artists and creative development.”
Why This Appointment Matters
This executive move reinforces FONO’s focus on long-term artist growth, innovative leadership, and scalable global infrastructure. It also solidifies Yoryux Arbaiza Rios’ standing as a trusted dealmaker and executive capable of building systems that support sustainable success in Latin music.
With Texas now positioned as a central pillar of FONO’s U.S. strategy, the label signals its intent to lead the next phase of Latin music expansion.
The appointment of Yoryux Arbaiza Rios as Executive Producer marks a strategic evolution for FONO. By combining executive leadership, proven artist development, and regional expansion, FONO Texas is set to become a powerful engine for Latin music growth in the United States and beyond.
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