Bad Bunny’s Super Bowl Halftime Show Breaks Records to Become the Most-Watched in History
Puerto Rican superstar Bad Bunny made history on February 8, 2026, when his performance as the headliner of the Apple Music Super Bowl LX Halftime Show became the most-watched halftime show in Super Bowl history. Broadcast live from Levi’s Stadium in Santa Clara, California, the 13-minute spectacle captivated an estimated 135.4 million viewers worldwide, surpassing all previous halftime performances and sparking global conversation across social media platforms.
A Record-Setting Moment on the Biggest Stage
According to multiple reporting sources and viewership estimates circulating online, Bad Bunny’s halftime show drew over 135 million live viewers, edging out past Super Bowl halftime records and cementing his performance as an unprecedented cultural moment.
The show featured high-profile guest appearances from Lady Gaga and Ricky Martin, who joined Bad Bunny mid-set for electrifying moments, combining pop spectacle with Latin music heritage in a way never before seen at America’s biggest sporting event.
In addition to the live broadcast figures, Apple reported that the press conference tied to the halftime performance became the most-watched in Super Bowl history, with more than 63 million views across live streams and social clips within 48 hours of the show.
A Cultural Celebration That Broke Barriers
Bad Bunny’s performance was also historic for its almost entirely Spanish-language set, marking a major milestone for Latin music at one of the world’s most-watched television events. The show’s artistic direction blended high production values with meaningful storytelling, including scenes that highlighted Puerto Rican culture and symbolic unity messages.
Social media exploded with reactions immediately after the halftime show. Clips, memes, and fan recordings quickly spread on X (formerly Twitter), Instagram, and TikTok, resulting in billions of social impressions and hundreds of millions of views across platforms, further extending the performance’s global reach.
Celebrities and influencers poured onto their social feeds with passionate responses. Many praised the set for its energy, cultural pride, and inclusive message of unity, while others criticized it, citing differences in language and artistic presentation.
The Broader Impact and Legacy
Beyond breaking viewership records, Bad Bunny’s halftime show marked a turning point in how Latin artists engage with mainstream global audiences. It not only amplified his massive streaming presence already established as one of the most listened-to artists worldwide but also underscored Latin music’s influence on mainstream pop culture.
Even in the face of polarized opinions, the performance dominated online conversations for days, trending across platforms and inspiring debates about representation, music, and cultural identity in contemporary media.
Whether viewed as a historic triumph or a bold artistic statement, there’s no question that Bad Bunny’s Super Bowl halftime performance will be remembered as one of the most significant moments in both music and sports entertainment history.
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