The collaboration expands the multi-platform rollout of the Latin urban artist’s latest release across digital, app, and radio channels.
LaMezcla Media Group has officially partnered with Park East Music and Platoon to support the promotional campaign surrounding the release of “Juicy,” the new single from Lenny Tavárez. The strategic collaboration aligns LaMezcla’s digital and radio platforms with the marketing rollout of the track, reinforcing the company’s continued role in amplifying Latin music releases across the United States and Latin America.
“Juicy” marks a new chapter for Tavárez, blending Latin trap and R&B elements with a bold, emotionally direct approach. As part of the campaign, LaMezcla Media Group is activating a multi-platform strategy designed to increase visibility, engagement, and streaming activity during the release window.
Through LaMezcla.com, the single will receive dedicated editorial coverage optimized for search and Google News distribution, ensuring strong organic reach. On the LaMezcla Music App, “Juicy” is positioned for curated playlist inclusion, push notification support, and in-app discovery placements designed to drive listener engagement and downloads. Simultaneously, LaMezcla Radio will incorporate the track into its rotation across relevant DJ segments and digital broadcast programming, extending exposure to the platform’s growing online audience.
The collaboration with Park East Music and Platoon reflects a shared focus on targeted digital distribution and audience amplification. By leveraging LaMezcla’s ecosystem which includes website traffic exceeding hundreds of thousands of monthly impressions, an expanding app user base, and a consistent radio listenership the campaign is structured to maximize awareness during the critical launch phase.
LaMezcla’s integrated media model allows artists and partners to activate editorial, streaming, radio, and social distribution under one coordinated strategy. This approach ensures consistency in messaging while delivering measurable impact across multiple audience touchpoints.
As independent labels and distribution companies continue to prioritize digital-first rollouts, partnerships such as this highlight the growing importance of niche Latin-focused media platforms with established audiences and strong community engagement.
This announcement marks another step in LaMezcla Media Group’s ongoing mission to amplify Latin music through strategic media partnerships, platform innovation, and cross-channel promotion.