Rising Latin Urban Star ROA Named Billboard’s February Latin Artist on the Rise as He Launches First LATAM Tour
Puerto Rican rising urban sensation ROA has capped a defining run in his young career, being honored as Billboard’s February Latin Artist on the Rise, a spotlight given to breakout acts making major strides in mainstream and chart visibility.
The recognition follows a historic week that saw ROA sell out back-to-back debut hometown shows at Puerto Rico’s Coca-Cola Music Hall just hours after the initial announcement a clear demonstration of his rapidly growing fan demand.
In addition to Billboard’s recognition, ROA celebrated his first Premio Lo Nuestro award for Male New Artist of the Year in 2026, marking his third consecutive breakthrough artist honor after wins in the same category at Premio Tu Música Urbano and Premios Juventud 2025 solidifying his status as one of the genre’s most buzzed-about emerging voices.
ROA’s First LATAM Tour: Dates & Markets
Building on this momentum, ROA has announced his first 16-date Latin America tour, set to begin immediately after his sold-out Puerto Rico engagements. This multi-city trek is designed to deepen his regional footprint and connect with fans across key markets:
- San José, CR – April 9
- Managua, NIC – April 16
- Panamá City, PAN – April 24
- Ciudad de Guatemala, GTM – April 30
- Tegucigalpa, HND – May 2
- San Salvador, SLV – May 8
- Bogotá, COL – May 15
- Barranquilla, COL – May 22
- Cali, COL – May 23
- Lima, PER – May 28
- Maracaibo, VEN – June 5
- Valencia, VEN – June 6
- Caracas, VEN – June 12
- Santiago, CHL – Date TBA
- Buenos Aires, ARG – Date TBA
- México City, MEX – Date TBA
These stops underline ROA’s strategic move into traditional touring markets where urbano and trap have strong live followings, particularly in Colombia, Peru, Venezuela, and Central America.
Collaborations & Streaming Momentum
ROA’s momentum isn’t limited to touring. He continues to be one of the most sought-after collaborators in the Latin scene, currently featured on tracks like Omar Courtz’s viral “WO OH OH” from Por Si Mañana No Estoy and on Kris R’s recent single “Pasión y Sexo.” He also starred on the remix of “Falsas Promesas” alongside Midnvght, Mora, Eladio Carrión, and Clarent — further entrenching his presence among today’s new wave of urbano hitmakers.
With more than 1.8 billion global streams and over 6 million followers across social platforms, ROA’s digital footprint complements his live success and award recognition, positioning him as not just an artist to watch, but one shaping the next frontier of Latin urban music.
ROA’s trajectory over the past year reveals a rapidly evolving artist profile that marries authentic Puerto Rican trap aesthetics with commercial momentum. Hometown arena sell-outs, especially at a venue like Coca-Cola Music Hall, function as both cultural validation and a bellwether for wider touring success. His Billboard spotlight and consecutive breakthrough awards suggest industry consensus behind his arc.
Strategically, this LATAM tour lays critical groundwork for future global routing and fanbase consolidation, particularly as streaming alone can’t fully translate into live draw without demonstrable on-ground interest. Markets such as Bogotá and Lima where urbano festivals and club culture intersect heavily, will be revealing indicators of his international scalability.
From an ecosystem perspective, ROA’s rise underscores how Latin urban artists can leverage digital virality, award recognition, and live performance demand to transition from breakout buzz into sustainable touring careers, a pathway once reserved only for the most established acts.
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