Billboard Latin Music Week 2026 Announces First Wave of Speakers Including Greeicy, Jay Wheeler, Ryan Castro, Trueno, Rawayana & More

Billboard has officially unveiled the first group of artists and executives set to participate in Billboard Latin Music Week 2026, with a lineup that reflects both the diversity and continued international expansion of Latin music. Scheduled for October 19–22 at the Faena Forum Miami Beach, this year’s edition will center around the theme “Global Consolidation,” highlighting how Latin music continues to strengthen its position as one of the world’s most influential entertainment markets.

Among the first confirmed artists are Greeicy, Jay Wheeler, Jessi Uribe, Kany García, Lola Índigo, Paola Jara, RaiNao, Rawayana, Ryan Castro, Trueno, and Zhamira, with additional speakers expected to be announced in the coming weeks. On the business side, executives including Nat Pastor, Tommy Mottola, and Victor Gonzalez will participate in industry conversations alongside more leaders still to be revealed.

For more than three decades, Billboard Latin Music Week has evolved beyond a traditional conference into one of the industry’s defining annual meeting points. The event consistently brings together artists, label executives, managers, publishers, streaming platforms, brands, and media for four days of conversations that often shape the direction of the Latin music business for the year ahead.

The 2026 program will once again feature exclusive artist interviews, executive panels, live performances, workshops, networking opportunities, and fan-focused experiences. Topics are expected to range from the rapid evolution of AI in music and global touring strategies to artist development, branding, and the continued international expansion of Latin genres.

This year’s speaker lineup reflects the increasingly broad spectrum of today’s Latin music landscape. Established stars like Kany García and Jessi Uribe represent songwriting and regional traditions that continue to evolve, while artists such as Ryan Castro, Trueno, RaiNao, Jay Wheeler, and Zhamira illustrate the new generation driving urban Latin music into global markets. Meanwhile, Rawayana continues to demonstrate how alternative Caribbean sounds are finding larger audiences beyond traditional genre boundaries.

The inclusion of artists from multiple countries and genres reinforces the event’s central theme of “Global Consolidation.” Rather than focusing solely on crossover success into English-language markets—a conversation that dominated previous decades—the industry has increasingly shifted toward building sustainable international audiences while maintaining Spanish-language and regional identities. That evolution has become one of Latin music’s defining competitive advantages.

Equally notable is the presence of veteran executives such as Tommy Mottola, whose career spans multiple eras of the music business, alongside newer industry leaders helping shape today’s streaming-first marketplace. As investment in Latin music continues to grow across publishing, touring, recorded music, and artist development, executive conversations have become just as anticipated as the artist sessions themselves.

Billboard CEO Mike Van emphasized the event’s legacy, saying the conference continues to serve as the premier global celebration of Latin music while fostering conversations that move the industry forward.

Billboard Co-Chief Content Officer Leila Cobo added that Latin music’s unprecedented worldwide growth is driven by both its artists and the executives supporting the ecosystem, making Miami the ideal place for the industry to gather each year.

The timing is particularly significant. Latin music has transitioned from being viewed as a rapidly growing genre into an established pillar of the global music economy. Conversations around international touring, catalog value, investment, AI, and audience development are now central business issues rather than emerging trends. This year’s “Global Consolidation” theme acknowledges that shift, suggesting the focus has moved from proving Latin music’s global relevance to sustaining and expanding its long-term influence.

That positioning also reflects Billboard Latin Music Week’s evolving role. While the conference has historically served as a platform for major artist announcements and memorable interviews, it has increasingly become an executive summit where strategic partnerships, business initiatives, and future industry trends often take shape behind the scenes. As Latin music continues expanding into new territories across Europe, Asia, and Africa, those discussions may prove just as impactful as the performances themselves.

Billboard Latin Music Week 2026 will conclude alongside the Billboard Latin Music Awards, which will take place on October 22 in Miami and air live on Telemundo and Peacock. Additional artists, panels, performances, and programming are expected to be announced throughout the coming months.

For fans, artists, and industry professionals alike, this year’s edition promises another opportunity to witness the conversations that will help define Latin music’s next global chapter.

Stay with LaMezcla.com for continuing coverage of Billboard Latin Music Week 2026, artist announcements, industry news, exclusive interviews, and on-the-ground reporting from Miami this October.