The collaboration expands LaMezcla’s growing presence in live entertainment marketing while supporting one of Latin America’s most celebrated bands ahead of its Orlando performance.
LaMezcla Media Group has announced a new marketing partnership with Live Nation to support the promotion of GUACO’s Nueva Era Tour stop in Orlando, Florida. As part of the collaboration, LaMezcla will help drive awareness for the November 29, 2026 performance at Hard Rock Live Orlando, connecting the event with Central Florida’s diverse Latin music audience through its multi-platform media network.
The campaign represents another milestone in LaMezcla’s continued expansion within the live entertainment space, working alongside one of the world’s leading concert promoters to increase visibility for major Latin music events in key U.S. markets.
Through this partnership, LaMezcla will execute a targeted digital marketing campaign utilizing its website, social media platforms, mobile app, email marketing, and audience engagement tools to reach Latin music fans throughout Orlando and surrounding communities. The campaign is designed to generate awareness ahead of the concert while encouraging fans to experience GUACO’s latest tour live.
Known as one of Venezuela’s most influential and enduring musical groups, GUACO continues to evolve its signature sound through the Nueva Era Tour, blending salsa, funk, pop, jazz, and tropical rhythms that have defined the band’s legacy for decades. The Orlando performance offers fans an opportunity to experience the group’s latest production while celebrating a catalog that spans generations.
For LaMezcla, the collaboration further strengthens its position as a trusted marketing partner for artists, promoters, and entertainment companies seeking to connect with the rapidly growing U.S. Latin audience. By combining digital publishing, social media distribution, push notifications through the LaMezcla Music App, and localized audience engagement, the company continues to provide integrated promotional solutions that extend beyond traditional media coverage.
The partnership also reinforces LaMezcla’s ongoing relationship with Live Nation, building on previous collaborative campaigns designed to support concerts and live experiences throughout Central Florida. As the company continues to expand its event marketing services, these collaborations create additional opportunities to connect artists with fans while supporting the growth of the live Latin music industry.
As the November 29 show approaches, LaMezcla will provide continued coverage across its digital platforms, including event updates, promotional content, and audience engagement initiatives designed to maximize awareness leading into concert night.
This collaboration marks another step in LaMezcla’s ongoing mission to amplify Latin music, culture, and live entertainment through strategic media partnerships, innovative digital marketing, and meaningful audience engagement.