Boza, born Humberto Ceballos in Panama City, is a rising Panamanian singer-songwriter redefining the sound of Latin urban music. Known for his innovative blend of dancehall, afrobeats, reggaetón, and Panama’s signature “canela” style, Boza has crafted a unique sound rooted in his cultural identity and global influences. He began his musical journey at 16, quickly standing out for his authentic voice and storytelling.
His breakthrough came in 2020 with “Hecha Pa’ Mí,” a viral hit fueled by TikTok and streaming platforms, which became an international anthem and introduced Boza to millions of fans worldwide. The song established him as one of the most exciting new voices in Latin music, earning recognition across charts and award stages.
Boza’s discography reflects his artistic evolution. His debut album Más Negro Que Rojo (2020) showcased his raw sound and lyrical depth. Bucle (2022) expanded his versatility with hits like “Ella” and its remix featuring Lunay, Lenny Tavárez, Juhn, and Beéle. His third album, Sin Sol (2023), further cemented his status as a creative force in urbano music, with tracks that balance rhythm and emotion.
A frequent collaborator, Boza has worked with global stars such as Ozuna, Emilia, Elena Rose, and more, consistently blending styles while staying true to his Panamanian roots. Supported by Sony Music Central America & the Caribbean, he has built a powerful presence on international stages and digital platforms, amassing millions of listeners and fans across the world.
Today, Boza is recognized as one of the leading voices of a new generation of Latin urban music, committed to bringing Panama’s sound and culture to the global stage.